Magic Logix

Online Marketing: Internet-Ruled PR and Marketing

2009-08-11T09:09:00.000-07:00

Today, 70% of U.S. households now use the Internet as an information source when shopping locally for products and services.

A web site is pretty much the hub for your marketing efforts these days. It serves as an interactive connection between your brand and your customer. Site Promotion can be extremely complicated to someone who doesn't have experience on the web. However, with the right tools and creativity, anyone can hack online marketing.

First and foremost, getting to know the social networking sites is a big step that can launch any web site. Consumers and businesses are now using their social networking sites to promote their web sites. Getting connected and sharing good content is the main goal for social networking. Consumers today rely on relevant and quality content. Social networks like Facebook, LinkedIn, and Twitter are all means to an end; it is solely to contact and converse with your audience.

There are many different ways to promote your company on the internet. Marketers must shift their thinking from mainstream marketing to the masses to a strategy of reaching vast numbers of underserved audience via the Web. It's all about niche markets! :)

Marketing and PR divisions have merged in the internet world as we know it. From social networking sites and pages to SEO marketing, the main focus on marketing campaigns: good and relevant content!

Magic Logix, Inc. welcomes Taylor Adair and Kyle Butler to the new Marketing team!

2009-08-06T08:13:00.000-07:00

DALLAS -July 28, 2009- Magic Logix, Inc. (magiclogix.com) announces the addition of Taylor Adair, Social Media Marketing and PR Consultant and Kyle Butler, Marketing Consultant. As the Social Media Marketer and PR Consultant, Ms. Taylor Adair will assist the marketing and PR team in implementing and developing the company's marketing strategy as well as social online marketing aspect of the company to drive sales leads. As the Marketing Consultant, Kyle Butler will assist the sales team in providing new clients valuable customer support and online marketing services.

We are pleased to announce the arrival of our new team members. Marketing is such an important role in businesses today, especially with the economy's recession. Our goal is to market our business to as many people as possible looking for web design, online marketing and web development and let them know about the services we provide.

Magic Logix brings your marketing plan to life. We start the project listening to you. We learn about your brand image, product positioning, prior marketing campaigns, strategic plan and marketing goals. We discuss your needs and desires for a website. Then we create it: the website just right for you, on time and within budget.

Social Networking as a Marketing Tool Pt. 1

2008-07-30T07:01:00.001-07:00

In this blog I wanted to give a breif overview of using social networking sites as a marketing tool for your business. A lot of people just use myspace, but there are literally hundreds of other social networking sites on the web you can use to generate leads to your website. In essence, by having consistent information about your company across all the major social networks you are simultaneously link building to enhance your search engine placement as well as creating a coherent, branded experience for your end users.

It isn't enough to simply set up the accounts though, you have to add as many contacts in these social networks as possible. You also need to interact with these accounts, so in addition to your main company accounts you will need to set up individual professional accounts within these networks to add comments, information, etc... to your main account.

In my research the most high traffic sites that fruit the best results are primarily Myspace, Linkedin, Ning, Blogger, Multiply and Facebook but be aware there are literally tens of thousands of these sites on the web.

The more resence you have accross all of these networks the more your company will achieve what is called "Omnipresence" in the world of marketing, which, in a nutshell, is the effect of being visible across multiple platforms/ demographics to all your prospective clients. I wioll

Well what are you waiting for? Get social!

Dynamic prefilled input fields in Joomla! with jQuery

2008-07-08T16:20:00.000-07:00

Suppose the following inline JavaScript from the Joomla! (v. 1.0.16) CMS in the mod_search.php module:

<input type="text" onfocus="if(this.value=='search...') this.value='';"
onblur="if(this.value=='') this.value='search...';"value="search..." size="20"
class="inputbox_site_search" alt="search" maxlength="20" id="mod_search_searchword"
name="searchword" />

In English:

The search input field will display the value "search ..." when the page loads.
When the user clicks on the input field (onfocus), the value "search ..." clears.
When the user clicks elsewhere on the page (onblur), the value is "search ..." again, unless the user filled out the form field with a value.

Rather than using inline JavaScript, it would be beneficial, considering modularity and re-usability of the code, to use unobtrusive JavaScript with the help of jQuery. After implementing this, the inline JavaScript can be safely removed from Joomla!'s mod_search.php module.

Change this line (in the mod_search.php module) from:

$output = 'Search <input name="searchword" id="mod_search_searchword"
maxlength="20" alt="search" class="inputbox'. $moduleclass_sfx .'"
type="text" size="'. $width.'" value="'. $text .'"
onblur="if(this.value==\'\') this.value=\''. $text .'\';"
onfocus="if(this.value==\''. $text .'\') this.value=\'\';">';

To:

$output = '<label for="mod_search_searchword">Search</label>
<input name="searchword" id="mod_search_searchword" maxlength="20"
alt="search" class="inputbox'. $moduleclass_sfx .'" type="text"
size="'. $width .'">';

Another change from the original Joomla! mod_search.php module is the addition of the <label> tag. The <label> has been added for accessibility and usability reasons. One advantage is, if the user clicks on the <label> enclosed word, the related form field will be selected. Load the scripts within the <head> section of the Joomla! template and upload them into the appropriate directory on a server ("jquery.prefilled.input.js" is the code sample at the bottom):

<script language="javascript" type="text/javascript"
src="templates/<?=TEMPLATE_NAME?>/scripts/jquery-1.2.6.min.js">
</script>
<script language="javascript" type="text/javascript"
src="templates/<?=TEMPLATE_NAME?>/scripts/jquery.prefilled.input.js">
</script>

Helpful links about this procedure:

http://jquery.com => jQuery web site
http://visualjquery.com/1.1.2.html => jQuery cheat sheet
http://en.wikipedia.org/wiki/Unobtrusive_JavaScript => Unobtrusive JavaScript

Other Notes:

this.value in jQuery is notated as $(this).val()
the html attribute onfocus is focus() in JavaScript
the html attribute onblur is blur() in JavaScript
#mod_login_username is the CSS id for the input user name field in Joomla! CMS
if more than three form fields are used, perhaps a loop can be implemented by creating an array of the input values and CSS id's

The JavaScript ("jquery.prefilled.input.js") file (for the search input field only):

$(document).ready(function(){
// Setting initial values for prefilled input fields
var seek = "Search ..."; // values can be changed to whatever you want
// assigning the variables to the input form elements
$("#mod_search_searchword").val(seek); // setting a value for search field
// styling the input values for usability
$("#mod_search_searchword").css({color: "#666666", background: "#E4E4E4"});
// when inactive the greyed out color will be displayed
// END of setting initial values
// "Search ..." functions
// clearing the value for "Search ..."
$("#mod_search_searchword").focus(function(){
if($(this).val() == seek){
$(this).val("");
}
$("#mod_search_searchword").css({color: "#000000", background: "#FFFFFF"});
});
// entering the value of "Search ..." when user has not filled out form field
$("#mod_search_searchword").blur(function(){
if($(this).val() == ("")){
$(this).val(seek);
}
$("#mod_search_searchword").css({color: "#666666", background: "#E4E4E4"});
});
// END of "Search ..." functions
});

reiner krämer.
:)

Something I Learned Today...

2008-07-08T13:37:00.000-07:00

"A corporate website is a complex beast, subject to the whims of management, marketing, personal design tastes, and customer feedback. When building or redesigning a site, it is critical to keep the company's primary objectives at the forefront of all design activity, and let the form follow the function. It is also critical to consider the best development platforms, from choosing a CMS platform to getting a good hosting solution. These decisions set the tone for the rest of the site's construction, and many future headaches can be avoided with some smart planning..."

Magic Logix Launches New Website!

2008-07-04T11:52:00.000-07:00

Magic Logix is happy to announce the launch of our new website. The new site features cutting edge Web 2.0 technology, professional design and a more consistent overall look and feel.

Hassan Bawab, Managing Director, would like to personally thank everyone in our IT department who contributed to building the new website, especially Steve Floyd, Reiner Kramer, Brady Mathews and Ron Leon.

Please take the time to stop by www.magiclogix.com and let us know what you think!

Design 101

2008-07-02T21:26:00.000-07:00

One of the most important aspects of the industry we are in is Graphic Design. Why is it so important? Perception is reality for most people. If your presentation is flawed or is viewed as amateur, all the sales, networking and customer service in the world won't fix the way a person looks at you and or your services.

In this blog I wanted to explain what the basics are for good graphic design. Hopefully by learning what goes into a well designed, balanced website or brochure, you will learn how to identify bad design practices and more importantly how to avoid them.

Good Graphic Design is clean, legible, appealing and attractive; it conveys a message that will encourage a response. A businesses designed collateral (their image) is what connects them with their customer. I am not going to get into all the different aspects of what makes a good website, the focus here is simply what are the basic components that go into a good design. The key elements of good design are as follows:

1. Typography
This is more or less the type of font(s) that you use. Typography is one of the most fundamental elements of design. This is often where bad designs begin. The wrong font can kill an entire theme and make the businesses using them look like hacks.

2. Color Theory
Remember the monochromatic color wheel in art class? Some colors work together, some don't. This is also another key part of design that gets overlooked. Having good color theory can be crucial when attempting to convey a concept or theme.

3. Concepts/ Themes
A good website, brochure, banner or even business card always starts with a relevant theme or concept. For example, you don't put butterflies on a bikers business card any more than you put skulls on a florists business card. You would be surprised how many designers in our industry don't understand this.

4. Composition
This is more or less how things are arranged within a given canvas or space. Bad composition is also where most bad designs start.

Summary
If one or all of these elements are not right, then you have effectively identified bad design practices. One of the best things about working with Magic Logix is that you can rest assured we keep a watchful eye on the quality and consistency of each and every graphic design project that comes through our desk.

Web 2.0 For The Laymen

2008-06-11T19:36:00.000-07:00

One of the most common buzzwords I hear misused is “Web 2.0”. It seems like everyone in the industry these days throws that word out as little more than a selling point, often with no understanding of what it actually means. I thought I would start off the Magic Logix blog right and explain this new approach to the web in Laymen terms as well as offer some insights into relevant technologies. Hopefully some people out there might get a better understanding of what web 2.0 is and more importantly how they can use it to their benefit.

The one thing you need to understand is that Web 2.0 is an idea. It’s not a specific technology, script or platform as much as a way of approaching the web. The term began originally with a conference between O'Reilly and MediaLive International. Legendary web jedi Dale Dougherty and tech guru Tim O'Reilly basically founded the concept after the dot-com bubble burst in the fall of 2001. They used the term to describe newly emerging web applications and architecture in the post dot-com collapse. In an article published September 2005 entitled “What Is Web 2.0 - Design Patterns and Business Models for the Next Generation of Software” O'Reilly outlines the new terminology very concisely by contrasting older web based business models with newer ones that utilize this paradigm through enhanced architecture, community interaction and various web based applications.

For those who don’t understand the tech lingo I will try my best to put it in simple terms. Basically the web sucked up until the late 90’s. It was one big mess of hyperlinks and inefficient scripts. Obtaining cutting edge programming that enabled visitors to interact with a website (registering as a user for example) were expensive and too complicated for novice users and new web start ups to employ. The larger companies that could afford to develop these types of scripts prospered and the ones that didn’t, didn’t. All of this came to a head (supposedly) the fall of 2001 and bam! Web 2.0! Well, actually it’s a lot more complicated than that, but you get the picture.

The comment features on this blog, social bookmarking sites like Digg.com, technorati, the superstar tags you see on Jobster.com or the dynamic user features you enjoy on Flickr.com are all shining examples of a Web 2.0 approach to the internet. Whether it is a more efficient way of sharing content or just an enhanced user experience, the general premise and democratic ideals stay the same.

The prospect of trying to hand code a company website for someone who has trouble logging into their e-mail correctly is slim at best. With Web 2.0 that is no longer the case. The explosion of open source CMS projects like Joomla! and Mambo allow people to cut out the expensive web maintenance that kept most business owners out of the game. Portals like Myspace.com have made coders out of everyone from disaffected hipsters to aging soccer moms the world over, so the transition isn’t hard to see in the near future.

The funniest thing to me is that the web actually really started to take off just as it was reported to fall apart. Some have argued the whole thing is little more than an over-hyped marketing ploy. Whatever the case, with recent statistics indicating that 17.2 % of the world’s population is now online, a strong web presence may be crucial for future business models.