Online Marketing: Internet-Ruled PR and Marketing

Today, 70% of U.S. households now use the Internet as an information source when shopping locally for products and services.

A web site is pretty much the hub for your marketing efforts these days. It serves as an interactive connection between your brand and your customer. Site Promotion can be extremely complicated to someone who doesn't have experience on the web. However, with the right tools and creativity, anyone can hack online marketing.

First and foremost, getting to know the social networking sites is a big step that can launch any web site. Consumers and businesses are now using their social networking sites to promote their web sites. Getting connected and sharing good content is the main goal for social networking. Consumers today rely on relevant and quality content. Social networks like Facebook, LinkedIn, and Twitter are all means to an end; it is solely to contact and converse with your audience.

There are many different ways to promote your company on the internet. Marketers must shift their thinking from mainstream marketing to the masses to a strategy of reaching vast numbers of underserved audience via the Web. It's all about niche markets! :)

Marketing and PR divisions have merged in the internet world as we know it. From social networking sites and pages to SEO marketing, the main focus on marketing campaigns: good and relevant content!

Something I Learned Today...

"A corporate website is a complex beast, subject to the whims of management, marketing, personal design tastes, and customer feedback. When building or redesigning a site, it is critical to keep the company's primary objectives at the forefront of all design activity, and let the form follow the function. It is also critical to consider the best development platforms, from choosing a CMS platform to getting a good hosting solution. These decisions set the tone for the rest of the site's construction, and many future headaches can be avoided with some smart planning..."