A Consistent Business Brand for Internet Marketing

No matter what form of business you are branding online, it is important that your online presence is represented with a consistent brand and marketing massage that clearly describes your business. To determine your “Online Brand” you must first evaluate your Niche Market. It is important to have a marketing statement that reaches multiple groups of people but also do not forget to target a smaller focused group called a Niche Market. Reaching millions of people may not mean that your sales will increase. Targeting a Niche Market, an audience that is truly interested in your services, may increase your conversion dramatically. You must always think of your audience and place yourself in their shoes. First, think about the overall design of your website. Is your website professional or suitable enough for the clients that will be interested in your services? Is the message clear in your content about your products and services? There is a lot of hard work that goes into Branding your business online; however once you evaluate every factor and thoroughly research your market, you can then begin to truly reach your audience.


First, start by defining your business in a few sentences. If you are creating profiles on the top social media sites you want to have a consistent description of your business. Evaluate what categories or industries you most likely fall under. This is the beginning of developing your personal online brand. Develop a list of 10 to 20 descriptive keywords that you can consistently use to describe your business and that match up with your websites content. You have to think of yourself as a client who is searching for your service information online. If you were the customer what keywords would you type in a search engine to find your products and services? If you offer more than one service it is important to develop a list of keywords relevant to each service. This may seem simple however it takes a lot of planning and developing to determine what keywords are most beneficial to use. You have to consider what keywords your competitors are using, what the monthly search rate is for your keywords (Are the words to broad? Do you have a chance to rank well for these words?), if you keywords not searched often enough, etc. It is important to find the appropriate keywords most suitable for your business that you have a chance of ranking high for and optimizing those words throughout you’re online marketing campaign.

Thorough descriptions, professional web design, relevant content, optimized keywords, targeted niche audience, these are all important factors to evaluate for your online brand and must all remain consistent across the board. If you are in the beginning of you’re developing your Business Website then you are better off finding a Web Design Company that focuses on Website Development, Website Design, and Online Marketing. Choosing one business to help develop all three categories will be best for your online branding to stay consistent. Luckily, there are companies that focus in great depth on Online Branding and can truly bring Success to your website through online marketing. It is very important to define and develop a consistent Online Business Brand.

3 Factors to Consider for Your Ecommerce Website

If a business obtains the ability to operate 24/7 on its own, you can only imagine the benefits that will emerge with online promotions.  The key is not only to promote the website but modify the behavior of website visitors through usability, design, onsite promotion and creating brand awareness. We will take a quick look at three factors to consider when evaluating your ecommerce solutions.

1. Tracking Results and Transactions

• Through Google analytics you can track your total revenue, conversion rate, average order value, product performance, transactions, visits to purchase, days to purchase and more. It is important to track your performance online in order to understand which forms of marketing are most effective. Take advantage of online tools that can help you track your results more effectively. It is also helpful if your ecommerce web designer can Integrate Ecommerce and CMS to allow for better catalog and data management.

  2. Ecommerce Community

• Learn from others by joining ecommerce networking groups such as Practical Ecommerce. This is an online community with blogs, articles, webinars, podcasts and more. It is good to learn from other people and share helpful tips. This is a good way to gain insight but also to build your reputation and trust in an online community and promote your business by contributing something of value. Other ways to get involved are through Facebook, Twitter,LinkedIn and Blog Marketing. Any way you can promote your products through giving back to a community will really play a large role in improving brand awareness.  Through social networks you can offer coupons and discounts to your dedicated fans and loyal shoppers. It is a great platform to connect with potential customers.

3.  Ensure the Security of your Ecommerce Site

• The main concern of online shoppers is that people don’t trust a website enough to give out their valuable and personal information. Security is a big part of online stores and must be evident to the buyer that the site is secure. The World Wide Consortium (w3c) has anElectronic Ecommerce Interest Group which sets standards and best practices for ecommerce websites to ensure the security of the buyer’s information. It is always important to include a Privacy Policy to inform users how their information will be used and who it will be distributed to. This is a good way to build the confidence of the buyer and hold the merchant accountable to the privacy of each buyer.

The Proper Use of an Alt Attribute for SEO and Validation

What is the Alt Attribute? The alt attribute is the “alternative text” for your images that allows text to appear if a user is viewing your website on a browser that does not support that image. It provides additional or “alternative” information about the picture. The text can also serve the purpose of allowing those with disabilities the chance to read a description if they are unable to see your image appear. The alt attribute serves the purpose of describing the picture or image, if the image is unable to appear.

Alt Attribute Standards of W3C and Google Guidelines

Although you may not be familiar with HTML or XHTML markup languages, it is still in your best interest to gain a better understanding of the importance of validation. If you website code is validated, you are ensuring that your website meets the necessary standards and high quality. The World Wide Web Consortium (W3C) is the worldwide accepted Web Standard led by web inventor Tim Berners-Lee and CEO Jeffrey Jaffe. With Search Engine Optimization small alterations to your code in Meta tags, headings, content, titles, and etc will go a long way for your websites success. On example of the importance of Validation in regards to SEO is the alt attribute. With any image file you have within your code, w3c requires you to include the alt attribute to each image. With the alt attribute you can present an “alternative” description for your image content where you can place descriptive keywords which will be acknowledged by search engines. It would not be wise to pack the description with multiple keywords. Keep your description brief but accurate. Google is pretty straight forward about the Google Webmaster Guidelines for Alt Text categorizing that as “keyword Stuffing.” Here is a great video of Matt Cutts describing Alt Text that briefly describes the proper use of Alt Attribute according to Google Image standards.

Conclusion and Best Practices

1. Brief Descriptive Alt Attribute Description- You can optimize the image file name with a short brief descriptive text as well as the alternative text

2. Alt Text for Image Links- If images are used as a link you can help search engines have a better idea of where you are linking your website. Consider “Image Links” to be similar to anchor links in regards to proper keywords and descriptions for indexing. This applies for images with or without links.

3. Do Not Abuse- Do not abuse the alt attribute to stuff a large amount of Keywords in the image description. Remember that Google is all about what is best for the user. Stuffing keywords will not benefit a user who is not able to view your image in their browser in any way.

4. Google Image Search- When you optimize your image file names as well as your alternative text you will be optimizing your images for Google Image Search.

Now that you know how to properly use the Alt Attribute, have fun describing your images. Remember that your websites validation and code plays a large role in Search Engine Optimization. If you have a business and want to properly develop your website in order to rank well for your keywords you want to create your website with professional web development strategy. As a Dallas Web design company, we fully understand the importance of implementing an SEO strategy into your website development. As the interent popularity grows so will the development of web standards. Remember to do your research and do things the right way. High Quality goes a long way in the long run.

Magic Logix welcomes Brady Mathews

Magic Logix (www.magiclogix.com ), is proud to announce their addition to their team of Mr. Brady Mathews, Web programmer. Mr. Mathews holds a Bachelors degree from the University of North Texas in Management Information Systems. He will join the development team providing new clients with valuable, Web Development, maintenance and programming services.
Mr. Mathews is young in years but his passion for web programming started at a young age. He developed his first website at the young age of 11. For many developers web programming is a job, something that you do to make money, is tedious and complicated work. For Mr. Mathews web programming is almost a hobby, yes it pays well so that’s not bad, but if he could do it just for the fun of it he would do it gladly.
Brady Matthews is a season developer, he over 5 years of experience in the following languages: PHP, CSS/HTML, JavaScript, C++, java, action script and VB. He is also well verse in database design, flash, dream weaver, Photoshop, Visual Studio, .NET, Zend, MS Visio, access, Ms Project, etc.

in reference to: Google Toolbar Installed (view on Google Sidewiki)

Online Marketing: Internet-Ruled PR and Marketing

Today, 70% of U.S. households now use the Internet as an information source when shopping locally for products and services.

A web site is pretty much the hub for your marketing efforts these days. It serves as an interactive connection between your brand and your customer. Site Promotion can be extremely complicated to someone who doesn't have experience on the web. However, with the right tools and creativity, anyone can hack online marketing.

First and foremost, getting to know the social networking sites is a big step that can launch any web site. Consumers and businesses are now using their social networking sites to promote their web sites. Getting connected and sharing good content is the main goal for social networking. Consumers today rely on relevant and quality content. Social networks like Facebook, LinkedIn, and Twitter are all means to an end; it is solely to contact and converse with your audience.

There are many different ways to promote your company on the internet. Marketers must shift their thinking from mainstream marketing to the masses to a strategy of reaching vast numbers of underserved audience via the Web. It's all about niche markets! :)

Marketing and PR divisions have merged in the internet world as we know it. From social networking sites and pages to SEO marketing, the main focus on marketing campaigns: good and relevant content!

Magic Logix, Inc. welcomes Taylor Adair and Kyle Butler to the new Marketing team!

DALLAS -July 28, 2009- Magic Logix, Inc. (magiclogix.com) announces the addition of Taylor Adair, Social Media Marketing and PR Consultant and Kyle Butler, Marketing Consultant. As the Social Media Marketer and PR Consultant, Ms. Taylor Adair will assist the marketing and PR team in implementing and developing the company's marketing strategy as well as social online marketing aspect of the company to drive sales leads. As the Marketing Consultant, Kyle Butler will assist the sales team in providing new clients valuable customer support and online marketing services.

We are pleased to announce the arrival of our new team members. Marketing is such an important role in businesses today, especially with the economy's recession. Our goal is to market our business to as many people as possible looking for web design, online marketing and web development and let them know about the services we provide.

Magic Logix brings your marketing plan to life. We start the project listening to you. We learn about your brand image, product positioning, prior marketing campaigns, strategic plan and marketing goals. We discuss your needs and desires for a website. Then we create it: the website just right for you, on time and within budget.

Social Networking as a Marketing Tool Pt. 1

In this blog I wanted to give a breif overview of using social networking sites as a marketing tool for your business. A lot of people just use myspace, but there are literally hundreds of other social networking sites on the web you can use to generate leads to your website. In essence, by having consistent information about your company across all the major social networks you are simultaneously link building to enhance your search engine placement as well as creating a coherent, branded experience for your end users.

It isn't enough to simply set up the accounts though, you have to add as many contacts in these social networks as possible. You also need to interact with these accounts, so in addition to your main company accounts you will need to set up individual professional accounts within these networks to add comments, information, etc... to your main account.

In my research the most high traffic sites that fruit the best results are primarily Myspace, Linkedin, Ning, Blogger, Multiply and Facebook but be aware there are literally tens of thousands of these sites on the web.

The more resence you have accross all of these networks the more your company will achieve what is called "Omnipresence" in the world of marketing, which, in a nutshell, is the effect of being visible across multiple platforms/ demographics to all your prospective clients. I wioll

Well what are you waiting for? Get social!