Wednesday, January 5, 2011

SEO 101 – The Basics of How to Get To the Top of the Search Engines

 Search Engine Optimization (commonly referred to as SEO) is one of the best ways to get traffic to your site. The best thing about SEO is that the traffic you get is free! It is also a permanent way to build traffic unlike PPC. If you manage to get top ten listings in a major search engine like Google, you can get hundreds or even thousands of visitors to your site.

Depending on your site’s subject matter, for example if you’re a restaurant you should be able to start earning a significant income purely from the popularity and driving traffic from your site. For example, if you have a site on schools you might be able to drive a lot of traffic but not earn a significant income.

On the other hand, if you have a top ranking site on Google for the keyword phrase “web hosting”, you’ll be able to earn at least millions per year from that site alone. However, to get into the top 10 in Google for the phrase “web hosting” is extremely difficult, you would need to be a search engine pro to do it - even then, it might take you two years to get there with a team of 5 people working around the clock. It is much more difficult than most people think. Not to mention very costly. So it should be left up to the experts.

A profitable site will be based on a good keyword phrase, a good topic (or subject material) and be different enough to stand out from the competition. If you can combine these elements successfully you’ll increase your chances of turning a profit from your site.

I’m going to focus on SEO for Google because it’s the largest (and the best) search engine which will generate the most traffic, especially if you can master all of the right optimization methods. Google has a very complicated system for determining which sites make it to the top of the search engine. There are many factors involved and there is no precise formula. A further consideration is that Google often changes its formula so you can’t rely on it being the same from month to month. However, there are a few key factors which are unlikely to change dramatically:

Keywords phrases should be one of the most important considerations when you are optimizing your site (remember that for each page of the site you should concentrate on one or two keyword phrases).
Keyword phrases (which you want to get to the top of the search engine for) should be well researched. There are many methods to do this. Your time would probably be best spent by hiring a professional who is adverse in the process.

Key factors for getting to the top of Google:

  • The keyword phrase in the title of the page - you should have the phrase in the title of the page.
  • The keyword phrase in the text of the page – you want the keyword phrase to be up the top of the page, preferably as high up the top of the code on the page as possible. You also want the phrase repeated a few times on the page. Don’t worry about how many times, just at least 3-4 times and more if you think it fits in naturally with the content of the page.
  • Links into your site from other sites, links within your site, links to other sites, links into your site from other sites are all important factors in driving traffic to your site. (This is probably the most important factor for getting good search engine listings. You need to have good links coming into your site from other sites.)
  • You want those links to be from popular sites that also have lots of links coming into them. Google uses a Page Rank system which is a rough measure of how many links are coming into your site. You want links from sites that have good Page Rank. Creating 50 of your own sites and interlinking them won’t increase your page ranking.
How do you get links from other sites?
  • The main ways are to: Create a great site that people naturally want to link to, Get an affiliate program so people can link to your site and get paid, swap links with other sites, get listed in directories such as and buy links from people who have sites with a high PR (Page Rank).
  • The most important consideration with incoming links is that you need to have the keyword phrase in the link that directs traffic to you your site. Getting listed in directories such as DMOZ (Open Directory Project) can also help you significantly in getting a good search engine ranking in Google.

- Optimizing your site too carefully –

If it’s obvious that you have optimized your site for Google (for example, if all your incoming links use the same keyword phrase) you may be penalized. Google looks for sites that are more ‘natural’ in their structure, so if all links look the same this won’t look like an organic site to Google robots and you may be penalized for it.

So that’s the basics of how to get to the top of the search engines. We’ll have a look at the more advanced stuff later on. It takes a lot of time knowledge, dedication, and usually expertise to get there but once you master it, SEO is a fantastic way to get traffic and make money on the web. SEO is key for your Website Marketing Campaigns. Having a crisp website design may not be enough to get your viewers attention. You need to stay up to day, optimize your website code, generate relevant content on a consistant basis and follow webstandards. Magic Logox is a digital marketing solutions company that develops dynamic websites to be Search Engine Friendly, with integrated custom blogs, digtial catalogs, ecommerce features and more. To learn more about Magic Logix digital marketing please visit

This Blog was written by Steve Parker - Business Development and Sales Manager of Magic Logix


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pvahora said...

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