Top 7 Reasons Joomla CMS is Efficient for Business

Joomla CMS is an efficient management system that will save you from exhausting your time uploading and adding pages. Static websites with only a few pages may not require a content management system; on the contrary some business websites require large amounts of information that needs to be updated on daily basis. Joomla’s simple text editor and administration panel allows for easy updating and editing of menus, content, modules, etc. Another great aspect of Joomla is the countless number of plug-ins and free extensions. Joomla is powerful system and will save you lots of time and headaches.

Top 7 Reasons Joomla CMS is the Best:

1. Because “Open Source Matters”: It’s customizable to your liking, meaning you can update the design, functionality and navigation until you have a site designed specifically for your business.
2. 4,000 + Plug-ins, Modules & Extensions: Web developers have created free plug-ins and extensions that contribute to the productivity and efficiency of Joomla. These include anything from integrating analytics, Ecommerce features, social media plug-ins, multi-lingual features, and more.
3. Joomla’s Online Community: When you visit www.joomla.org , there is a section called Community which includes links to resources such as Joomla’s Forum, J!People (a networking site), Joomla’s Magazine, The Joomla Community Portal (blog, events, and groups), Joomla User Groups, and Joomla Days (events near you).
4. Joomla’s Resource Directory: Need a developer skilled at open source web development? Joomla’s Resource Directory has a list of business that can assist you with the development of your new Joomla website. For example, Magic Logix is listed on the directory as a Joomla Web Designer. If you need any help, Joomla will point you in the right direction and guide you to the right people.
5. Two-Directional Text: Allows website content to be used in languages based on the language of their region.
6. SEO Friendly Features: Not only will your site be easily customizable and manageable, but it will also be visible and optimized for search engines.
7. Everyone Is Using It! Joomla is used by multiple industries and professional organizations, both private and public. For example: online magazines and publications, Ecommerce retail stores, nonprofit organizations, government websites, small to medium-sized businesses, and large Fortune 500 corporations.

SEO 101 – The Basics of How to Get To the Top of the Search Engines

 Search Engine Optimization (commonly referred to as SEO) is one of the best ways to get traffic to your site. The best thing about SEO is that the traffic you get is free! It is also a permanent way to build traffic unlike PPC. If you manage to get top ten listings in a major search engine like Google, you can get hundreds or even thousands of visitors to your site.


Depending on your site’s subject matter, for example if you’re a restaurant you should be able to start earning a significant income purely from the popularity and driving traffic from your site. For example, if you have a site on schools you might be able to drive a lot of traffic but not earn a significant income.

On the other hand, if you have a top ranking site on Google for the keyword phrase “web hosting”, you’ll be able to earn at least millions per year from that site alone. However, to get into the top 10 in Google for the phrase “web hosting” is extremely difficult, you would need to be a search engine pro to do it - even then, it might take you two years to get there with a team of 5 people working around the clock. It is much more difficult than most people think. Not to mention very costly. So it should be left up to the experts.

A profitable site will be based on a good keyword phrase, a good topic (or subject material) and be different enough to stand out from the competition. If you can combine these elements successfully you’ll increase your chances of turning a profit from your site.

I’m going to focus on SEO for Google because it’s the largest (and the best) search engine which will generate the most traffic, especially if you can master all of the right optimization methods. Google has a very complicated system for determining which sites make it to the top of the search engine. There are many factors involved and there is no precise formula. A further consideration is that Google often changes its formula so you can’t rely on it being the same from month to month. However, there are a few key factors which are unlikely to change dramatically:

Keywords phrases should be one of the most important considerations when you are optimizing your site (remember that for each page of the site you should concentrate on one or two keyword phrases).
Keyword phrases (which you want to get to the top of the search engine for) should be well researched. There are many methods to do this. Your time would probably be best spent by hiring a professional who is adverse in the process.

Key factors for getting to the top of Google:

• The keyword phrase in the title of the page - you should have the phrase in the title of the page.
• The keyword phrase in the text of the page – you want the keyword phrase to be up the top of the page, preferably as high up the top of the code on the page as possible. You also want the phrase repeated a few times on the page. Don’t worry about how many times, just at least 3-4 times and more if you think it fits in naturally with the content of the page.
• Links into your site from other sites, links within your site, links to other sites, links into your site from other sites are all important factors in driving traffic to your site. (This is probably the most important factor for getting good search engine listings. You need to have good links coming into your site from other sites.)
• You want those links to be from popular sites that also have lots of links coming into them. Google uses a Page Rank system which is a rough measure of how many links are coming into your site. You want links from sites that have good Page Rank. Creating 50 of your own sites and interlinking them won’t increase your page ranking.

How do you get links from other sites?

• The main ways are to: Create a great site that people naturally want to link to, Get an affiliate program so people can link to your site and get paid, swap links with other sites, get listed in directories such as dmoz.org and buy links from people who have sites with a high PR (Page Rank).
• The most important consideration with incoming links is that you need to have the keyword phrase in the link that directs traffic to you your site. Getting listed in directories such as DMOZ (Open Directory Project) can also help you significantly in getting a good search engine ranking in Google.

- Optimizing your site too carefully –

If it’s obvious that you have optimized your site for Google (for example, if all your incoming links use the same keyword phrase) you may be penalized. Google looks for sites that are more ‘natural’ in their structure, so if all links look the same this won’t look like an organic site to Google robots and you may be penalized for it.

So that’s the basics of how to get to the top of the search engines. We’ll have a look at the more advanced stuff later on. It takes a lot of time knowledge, dedication, and usually expertise to get there but once you master it, SEO is a fantastic way to get traffic and make money on the web. SEO is key for your Website Marketing Campaigns. Having a crisp website design may not be enough to get your viewers attention. You need to stay up to day, optimize your website code, generate relevant content on a consistant basis and follow webstandards. Magic Logox is a digital marketing solutions company that develops dynamic websites to be Search Engine Friendly, with integrated custom blogs, digtial catalogs, ecommerce features and more. To learn more about Magic Logix digital marketing please visit http://www.magiclogix.com/.




This Blog was written by Steve Parker - Business Development and Sales Manager of Magic Logix

Section 508: Web Standards for Accessibility Overview

Accessibility is an important part of our society that provides an equal opportunity for everyone to obtain information easily. In regards to technology and information, Section 508 is an amendment that was passed in 1998 in the US Government’s Rehabilitation Act. The amendment was created to set standards for the accessibility of information technology on a national level. All federal agencies must now abide by this amendment, by only providing and purchasing services and products that are compliant to Section 508 standards. In the industry of Advertising and Marketing, or more specifically website development, abiding by web standards is crucial in order for a web developer to truly optimize a website to its fullest potential. Standards are necessary to apply to web development in correlation with section 508 in order to improve the standards in advertising and marketing, technology, and open up more opportunities for more people to gain important information.


Ideally the industry aims to make all information presented on the web available to more and more users. One advantage of the standards is that it gives people with disabilities an equal opportunity to access information. As technology continues to evolve, we can see the advantages in overcoming obstacles and bridging communications gaps through standards and best practices. As technology improves in one area, such as the rise in mobile devices and smart phones, it must also improve and be compatible in web development. Section 508 also allows web developers to develop their sites to be accessed not only on multiple desktop browsers but mobile phones, iPods, iPad’s, and any other user agents and technology created to access information via the web.

One example of making the standard applicable is utilizing the Alt Tag (alternative text). This allows a description to be tagged onto an image or graphic. Whether the image is there for a decorative effect or if it is important with text in the image itself, it is always important to add the Alt Tag within the HTML code. It is important to add the Alt tag to each image, video file, plug-ins, audio files, graphics, charts, etc. The description should be brief but to the point, describing the image or the purpose of the image. This is important for anyone that cannot view an image or if the image was not displayed properly on the screen, the descriptive text will still be displayed. This is only one standard included in Section 508 web standards. To learn more about Section 508 Standards visit the World Wide Consortium (W3C) Web Accessibility Initiative. Other standards can include procedures for electronic forms, animations, data tables and client-side image maps, multimedia presentations, frames, scripting, color conveying information, and more. It also includes web standards, software standards, information documentation, and support.

Magic Logix is a digital marketing solutions company that develops Section 508 compliant websites. As a company we adopt web standards in all forms of marketing, ecommerce shopping cart solutions, and more. Magic Logix is a GSA approved company that works with the federal government, abiding by section 508 and the web standards of W3C.

Section 508: Web Standards for Accessibility Overview

Accessibility is an important part of our society that allows equal opportunity for everyone to gain information easily. In regards to technology and information, Section 508 is an amendment that was passed in 1998 in the US Government’s Rehabilitation Act. The amendment was created to set standards for the accessibility of information technology on a national level. All federal agencies must now abide by this amendment, by only providing and purchasing services and products that are compliant to Section 508 standards. In the industry of Advertising and Marketing or more specifically website development, abiding by web standards is a very important for a web developer to truly optimize website to its fullest potential. Standards are necessary to apply to web development in correlation with section 508 in order to improve the standards in advertising and marketing, technology, and open up more opportunities for more people to gain important information.


Ideally the industry aims to make all information presented on the web to be available to more and more users. One advantage of the standards is that it allows people with disabilities equal opportunity to access information. As technology continues to evolve, we can see the advantages to overcome obstacles and bridge communications gaps through standards and best practices. As technology improves in one area, such as the rise in mobile devices and smart phones, it must also improve and be compatible in web development. Section 508 also allows web developers to develop their sites to be accessed not only on multiple desktop browsers but mobile phones, iPods, iPad’s, and any other user agents and technology created to access information via the web.

On example of making the standard applicable is utilizing the Alt Tag (alternative text). This allows a description to be tagged onto an image or graphic. Whether the image is there for a decorative effect or if it is important with text in the image itself, it is always important to add the Alt Tag within the HTML code. It is important to add the Alt tag to each image, video file, plug-ins, audio files, graphics, charts, etc. The description should be brief but to the point, describing the image or the purpose of the image. This is important for anyone that cannot view an image or if the image was not displayed properly on the screen, the descriptive text will still be displayed. This is only one standard included in Section 508 web standards. To learn more about Section 508 Standards visit the World Wide Consortium (W3C) Web Accessibility Initiative. Other standards can include procedures for electronic forms, animations, data tables and client-side image maps, multimedia presentations, frames, scripting, color conveying information, and more. It also includes web standards, software standards, information documentation, and support.

Magic Logix is a digital marketing solutions company that develops Section 508 compliant websites. As a company we adopt web standards in all forms of marketing, ecommerce shopping cart solutions, and more. Magic Logix is a GSA approved company that works with the federal government, abiding by section 508 and the web standards of W3C.

Happy Thanksgiving from Magic Logix

SEO Tips for Website Designers

What are the advantages for a Website Designers utilizing SEO?


Do you feel that as a web designer, it is important to know everything about SEO? Surprisingly you will find that many web designers know very little about Search Engine Optimization. Often people associate SEO only with online marketing. If you are a web designer you most likely love to create wonderful, artistic designs for your clients. For a web designer the best portfolio is of course, their websites. So wouldn’t you think it would be valuable to create websites that are optimized and easily found in search engines?

A web designer is going to deal with the majority of the frontend development and a lot of the on-site SEO will fall into the responsibility of the designer and developer. SEO is important for people to find your website without having to directly type in the URL. When your website/websites are not easily found you are risking losing thousands of viewers per day. For example, let’s say you average 500 visits a day from direct traffic only, and imagine that with search engine visibility, you now receive over 2,000 visits per day. What if out of 500 visitors per month, 10% of the visitors were valuable leads, meaning 50 visitors were interested in your services. After the utilization of SEO you begin to notice a boost of traffic resulting in 2,000 visitors per month, taking your 50 leads up to 200 valuable leads per month. Of course this is not an accurate example; however it is evident that if your traffic increases with “relevant” traffic, your conversion is most likely going to increase as well. With search engine optimization you can gain an increase in traffic that is equally relevant to your previous traffic, higher conversions, and more sales and greater visibility for you business.

Basics of a Search Engine

A crawler-based search engine, for example Google, has its own algorithm and process for crawling and indexing each website. The Web crawler will crawl the website pages collecting information and data from your websites content, and then follow the internal and external links, and depositing the information in a database called the index. As a web designer, you are going to want to be aware of the factors that search engines place high importance on in regards to relevancy. Ultimately, you want to rank high for each factor to ensure that your website will be displayed in the top results for your desired keywords. It is important to recognize common mistakes that cause your website to rank low in searches.

What are the Designers, Developers and Online Marketing Roles in SEO?

It is important to understand the difference between On-Site SEO and Off-Site SEO. On-site SEO can be anything related to the HTML, Navigation and internal Linking, Site Map, Image Sizes and Website Loading time, Alt Attributes, Keywords, and etc. The off-site SEO includes link building off site through article submission, blogging, commenting, and way to build back links to your web page. So whether you are a designer and developer working on the on-site SEO or you are the Online Marketer working on the Off-site SEO, you want your SEO to be intertwined and relevant for your targeted audience as well as visible and ranked high in Search Engines. You will find that it is best to have the same person design, develop and optimize your website for search engines.

Common on-site SEO Mistakes made by Designers and Developers

Some designers will not optimize the keywords within the content. For example often times you will come across an anchor link to that says “Click here”, “Read More”, or “Learn More.” This is a prime example of missing an opportunity to link back to a page with a relevant keyword. So say you want your reader to “Read More” about your website design services you could always create content saying, “Read More about our Website Design Services.” This is only one minor mistake out of thousands of missed SEO opportunities. Now you can see the importance as well as the detailed knowledge that one must utilize in order to fully embark on good, strong, solid Search Engine Optimization Strategy.

Another Common mistake made is with Title Tags and keywords. Often times web designers and developers miss the opportunity to optimize the Title tags for each Page, Page URL’s, the Main headings on each page, the first paragraph of content on each page with keywords and the body of text, alt attribute for image tags, and etc. Often times there are broken links that are not identified; there is poor internal linking and navigation, no sitemap, etc. These are all some of the basic examples of common mistakes that web designers and developers make. Here is a great article on Common Mistakes of Web Designers and Developers in regards to SEO.

An SEO conclusion for Web designers, Web Developers, and Online Marketers

Stop first and examine your website for common mistakes. Take the viewpoint of the audience when designing your website. First ask yourself, is the information presented clearly and easy to navigate? When you begin to think like the consumer or targeted audience you can soon realize simple mistakes in design and development that may frustrate a potential customer. Search Engine Optimization is designed in such a way to connect the right people to the right information. You want to your information to be relevant, clear, and to the point. Make it simple and relevant and notice that not only will your traffic increase, but also your bounce rate will decrease leaving you with higher conversion and happy satisfied customers.

Here are some helpful resources to learn more about SEO: SEOMOZ (Great resources and SEO articles), Google’s Blog (Covers a wide range of information in regards to Google, SEO, etc.), Google’s Search Engine Optimization Starter Guide (Great Resource for Understanding the Principles of SEO in Regards to Google’s Algorithm), and Search Engine Land (Great Search Engine Articles, Blogs, Forums, etc)

Although SEO is overwhelming at first it is important to know the wonderful outcomes it can provide for your businesses website, customers, and sales. Magic Logix is a Dallas Web Design Company that focuses on solutions for businesses wanting to utilize their Website Design, Website Development, SEO and Online Marketing to as a marketing resource it was intended to be. A website is not only a great tool for businesses to market their services online; it is also a great way for online merchants to manage their ecommerce websites through secure database applications, CMS, CRM, etc. At Magic Logix we believe that website design should be professional, website development should be validated and error free, and that SEO and online marketing should be relevant to the target audience that you are trying to reach.

Going Back to the Basics of High Quality Web Design

From a webmasters prospective, you want your website to be easily found and indexed by search engines, in order to rank well and reach your targeted audience. Google, for example pays attention to Quality Guidelines that highly focus on usability and relevancy. A website should be a clear, relevant online description of who you are and what message you have to offer the user. A clear definition and navigation is important to those who want to learn more about your company. Each page on your website should be reachable to the user and should be represented by a clear hierarchy and text links. One thing to remember is to make it simple and easy on the eyes. You do not want to over stuff your links on one page. Be practical and strategic on how you organize your links.


Your content should be organized as well. Too much content can be overwhelming and sound fluffed up with useless content, while too little of content can leave the user confused with no understanding of who you are and what message you are trying to convey. Some people will provide limited content to entice the reader to fill out a form to inquire more information. In limited situations this is ok, however be careful to not mislead the user or put irrelevant content that leads to your landing page. Let us go back to the basic of high quality, professional website design by reviewing a few basic key components.

• Company Name and Logo

First of all the user will want to know who you are, so it is important to make this clear on every page. It is always important to have your name and logo one each page to remind the user who you are and to embed the brand into their thinking as they navigate through your products and services.

• Home Page Link

Have you ever come across a website that has completely horrible navigation? One good sign of horrible navigation is the inability to find your way back to the home page. The only page that should not have link back to the home page is the home page. Make sure you check for broken links and incorrect HTML.

• Search and Site Map

If your website contains a large amount of information and a ton of pages, sometimes it is nice to include a Search Feature within the website. This allows your user to quickly find what they wanted to learn about your company. Sometimes just a search feature alone can make or break a sale. Always keep the user in mind; they will remember this when viewing through your services.

About Magic Logix
Magic Logix, is a digital marketing solutions company that provides services in Professional Website Design, Website Development, SEO and Online Marketing. The company utilizes open source development to design and integrate customized CMS for online business management, web applications, as well as customizable ecommerce websites for online merchants. By combining high quality web design and online marketing, Magic Logix offers businesses highly customized, fully functional websites that are designed and developed for Search Engine Optimization. To learn more about Magic Logix web based marketing services please feel free to visit http://www.magiclogix.com.